C2 – Competitive Computing Appoints Cairn Cross to Board of Advisors

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C2 – Competitive Computing Appoints Cairn Cross to Board of Advisors
FreshTracks Capital’s co-founder joins advisory team

COLCHESTER, VT – January 03, 2018 – Competitive Computing, also known as C2 (, a leading digital solutions company headquartered in Vermont, today announced that they have expanded their Board of Advisors to include Cairn Cross, co-founder of FreshTracks Capital.

C2 CEO, Martin Thieret, said, “The search for an Advisory Board member to impact the growth and trajectory of C2 has been a strategic and thoughtful process. We are honored to be working with Cairn, and are grateful for his tremendous board experience and industry knowledge that will greatly benefit the company moving forward.” Thieret continued, “Cairn brings solid expertise in the financial discipline, along with his experience with sound board practices. These attributes are critical to the long-term health and prosperity of C2.”

Cross currently serves as a Managing Director at FreshTracks Capital, and on the boards of FreshTracks portfolio companies including Vermont Teddy Bear, NativeEnergy, Faraday, Budnitz Bicycles and Mamava. He is a lecturer at the UVM Grossman School of Business where he teaches Financing Sustainable Innovation for the Sustainable Innovation MBA program. Prior to founding FreshTracks, he was a strategic and financial advisor to Vermont banks and growth businesses and the Assistant General Manager of Green Mountain Capital, L.P.

Cross is the founder of Road Pitch, a five-day motorcycle trip around Vermont where a pack of motorcycle riders with investing, entrepreneurial/business and business advisory experience ride together and stop in small towns to give pitch sessions for entrepreneurs to pitch their business ideas. In 2011, Cross received the coveted US SBA National Financial Services Champion Award.

About C2 – Competitive Computing, Inc.
C2 is a digital solutions company specializing in Cloud Infrastructure, Managed Services and Digital Commerce. With a focus on building strategic value, C2’s industry-leading solutions are customized to help clients compete in an increasingly fast-paced and highly connected world. For 25 years, C2 has worked with brand-name businesses to deliver award-winning solutions, while partnering with world-class vendors such as Microsoft, Dell EMC, VMware, HP and Sitecore. C2’s growing, local team is nationally recognized, with extensive experience in multi-channel B2B eCommerce, Cloud/Data Center solutions, IT planning, networking solutions and 24/7 managed services.

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