In today’s digital world, where product catalogs have been replaced with web-enabled information and phone calls to customer service are being replaced with self-service research and eCommerce, all business is becoming eBusiness. Whether you're selling nuts and bolts or highly configurable parts and products, you have entered into the eBusiness world and you are riding one of the biggest waves in B2B history.
C2’s eBusiness team has a 20+ year history of delivering best-in-class digital platforms and business driven strategies to enable our clients to remain competitive and relevant. Let our team help you build and execute award-winning digital experiences for your customers.
Learn more & download our new 9 Tips for Building a Compelling B2B Product Page white paper.
eCommerce: The Store for Today’s Consumer
As the ubiquity of the internet grows, eCommerce for B2B is becoming increasingly important. Analysts are predicting that over $1 trillion dollars will flow through B2B eCommerce engines by the end of 2019 in the US alone. Whether you manufacture, sell, or distribute individual products, parts, or complex machines, the ability to direct your business through the channels of eCommerce is critical.
At C2, we have been helping business like yours understand, implement, and refine eCommerce solutions since 1996. Not many in technology can boast such a heritage. But more than boast, we see it as an opportunity to be at the vanguard of every new eBusiness development.
A Digital Store Professionally Built
It’s important to know what team is working on your eCommerce plan. When you work with C2, you gain access to software engineers that have deep technical knowledge and literally decades of experience in the B2B industry. We look at your complete eCommerce website experience, starting with a mobile-first User Experience (UX), to ensure customers can find your products on any device and purchase them easily.
We know, fundamentally, that B2B is different than B2C. That is why every one of our solutions addresses B2B-specific functionality such as:
- SKU Search
- Automatic Reordering
- Bulk Order Uploads
- Complex Pricing
When you work with us, you will see that our experience in eCommerce transactional websites and integrations puts your business at the cutting edge of commerce seamlessly. That’s the C2 - Competitive.com difference!
Achieve your digital commerce objectives. With C2 Web Optimization services you’ll get disciplined processes to help you align website metrics with core business metrics so you:
- Increase traffic to your site
- Increase conversion rates
- Increase average order value
- Improve overall website performance
- Enhance applications to meet your business goals
- Implement a closed-loop management process
Analytics, SEO, SEM
- IBM Coremetrics
- Google Analytics Implementation
- Search Engine Marketing
- Search Engine Optimization
- Email Marketing
Matching Site Content to Customer Expectations
As with anything that is subject to constant innovation, the name for digital things has changed over the years. Take the design and deployment of websites, for instance. You may remember being prompted to upload pre-platform HTML files to FTP, or early CMS (content management systems) and WCMS (web content management systems) to EXP (experience platforms). Regardless the era of digital terminology you feel most comfortable with, it has always been about publishing relevant, easy-to-find and understandable information.
Getting More From Your Content
This migration from the word “content” to “experience” is not just semantics or a new set of business buzzwords; it’s a new definition that represents how information on the internet is evolving. We have moved from simply presenting “content” to providing customers with a relevant “experience.”
This, of course, begs the question: “What kind of experience do I want to provide for my customers?” When it comes to building top-quality websites, our decades of experience have led us to discover some key elements that today’s web experience needs to provide a base-level user experience (UX).
- Attractive, Responsive Design (Device-Agnostic Browsing)
- Simplistic Navigation
- Relevant Content
- Intuitive Search (Large Websites)
- Contact Information
- Fast Response Times/Page Load Speeds
- High Availability
- Clean Code Based on ADA/WCAG Compliant Web Standards
At C2 we have been successfully partnering with our clients for over 20 years to deliver engaging customer experiences. Let us help maximize your organization structure and present your digital assets for a truly rich and meaningful, any-device customer experience.
Americans with Disabilities Act (ADA) Compliance
Do you already have a website that you’re proud of? That’s awesome! But remember that even a great looking website can be deficient in the area of web accessibility. We can review your current website for US ADA and international Web Content Accessibility Guidelines (WCAG) compliance and avoid those threatening letters from attorneys altogether.
We have a robust ADA/WCAG compliance program called Get Clean, Stay Clean (GCSC) that has been used successfully by companies across the US as well as internationally. The program is comprised of a simple 4-step methodology: Identification, Remediation, Retesting and Training. Don’t take a haphazard approach to accessibility compliance. Instead, let C2 guide you through this GCSC program to ensure your site gets clean and stays clean.
The Era of Custom Is Here
It may be hard to believe, but did you know that the largest web content experience platforms and eCommerce platforms are actually custom built? In fact, the number of “custom developed” sites actually dwarf the next largest platforms. With any sizable implementation of a web experience platform, eCommerce platform, or production information system, making the pixels come to life requires a significant amount of custom development and integration.
This is where C2 stands apart from many of our competitors. The truth is we are so different that we don’t refer to ourselves as an “agency.” Instead, we have found that Web Engineering Consulting Firm comes closer to the mark of describing what we provide.
A Thoughtful Approach
In our experience, it seems all too easy to just "slap some lipstick on the pig” to get a website that may look good but is held together with nothing more than duct tape and bailing wire—digitally speaking. Our in-house developed solutions—whether platform-based or full custom builds—are constructed by seasoned .NET engineers adhering to the best practices and clean coding standards that exist.
The result? When we build code for you, it works…really, really well.
We know this careful attention to every project is why we have one of the lowest customer attrition rates in the consulting world—our customers love us! With this kind of history, we don’t measure our customer relationships in months or years; we measure in decades. And in business, bad work simply can’t boast relationships that last that kind of time.
A Legacy of Successful Customization
When it comes to the .NET development projects that we’ve been able to customize for clients over the years, a few favorites come to mind:
- Fully Custom eCommerce (circa 1996)
- Endless Aisle (an in-store retail innovation)
- Variability Reduction (for manufacturers)
- Conference Applications
- Robust Integrations with ERP, CRM, MDM, PIM, Payment Providers, WCMS, eCommerce...and the list goes on.
Is it time for you to update the eCommerce side of your business? Consider the custom approach that C2 offers. It could just make decades of difference.
eBusiness Should Be Easy, Right?
Does your company suffer from product information gridlock? Mismanaged product data can impact profitability by aggravating customers, confusing employees and unnecessarily bloating inventory.
So your eBusiness site’s Product Information Management, or PIM, system needs an overhaul. Well, this is a great example of how working with an experienced technology partner can get you to the results you are looking for. And, over 20 years of navigating technology means that we’ve handled nearly every innovation from its infancy—including PIM.
Success With PIM Isn’t Accidental
Content that’s easy to get to—for you and your customer, designed to work seamlessly with your existing systems, and that looks great—doesn’t happen by accident. But it does happen for our customers over and over again.
An effective PIM strategy is critical for your eBusiness site to generate the sales you need. But a strategy is only the beginning. Not there yet? No worries, we start from the ground up to ensure a PIM system that you can handle as you grow.
We Make eBusiness Work for You
With C2 there is no separation between you and the project. We don’t deliver platitudes laced with jargon and superiority. We handle your needs with expert care and communication so you won’t have to guess at what we’ve done. The results are clear and understandable for you and your customers.
See how C2 works for you: