NEOGEN is a publicly-traded food safety company headquartered in Lansing, Michigan, and a leader in the development and marketing of solutions and products for food and animal safety.
As NEOGEN was undergoing strong business growth, its eCommerce site and product databases struggled to keep up. Due to acquisitions and expansion over time, NEOGEN needed to consolidate, unify, and enrich product content from multiple ERP systems to support a new digital experience for its customers. A single platform now acts as a master data source of marketing information to drive future online sales to their eCommerce site and syndicated channels. NEOGEN chose C2 to implement a new PIM system based on C2’s in-depth knowledge and reputation for excellence in PIM, MDM, and software platform implementation.