WORKHORSE Ground Solutions is a manufacturer of industrial grade modular flooring for outdoor use. Their products provide an easy drop-in-place panel system engineered to withstand heavy demands of outdoor uses.
The Challenge
After manufacturing military-grade modular flooring for the military, Bike Track, Inc. wanted to enter the consumer market with a lighter version of their product, which would be better suited for outdoor weddings, events, and conferences. This required the launch of a new brand and a radical change in their approach. They came to C2 for a solution.