Implementing a PIM with All Digital Products

Monotype’s fonts and technologies are designed to enable creative expression and give brands a distinct global voice. Monotype is behind the text you read in newspapers and books, in the apps on your phone, in the websites you browse, on the dashboard you scan, on the goods you buy, and in the games you play. They bring the world’s words to the page and the screen.

Monotype has a library of over 10,000 digital fonts, the product of the world’s most celebrated and gifted type designers. The library includes some of the most famous and widely-used fonts, such as the Helvetica®, Univers® and Frutiger® typeface families, as well new and innovative fonts such as Posterama and Masqualero.

“We selected C2 for our EnterWorks PIM Implementation and Mulesoft integration efforts as part of our continued digital strategy. C2 has been a tremendous partner in advising, solutioning, and handling complexity.”

Steve Martin, Executive VP & CTO, Monotype

The Challenge

Monotype had multiple sources of record for managing master font data for its different fonts. In order to expand the use of universal licensing models to enable business growth, the organization realized that an integrated master data solution would be needed to facilitate acquisition and syndication of new and updated agreements with font foundries to distribute fonts via their different digital platforms. A unique aspect of Monotype is that all products are digital.

The Solution

Monotype selected C2 as their trusted consulting partner to implement and integrate the EnterWorks by Winshuttle PIM/MDM solution. This transformation was key to enable Monotype’s business strategy by consolidating master font foundries, font contracts, and license data. To facilitate the EnterWorks integration with downstream systems, C2 used the Mulesoft iPaaS platform to integrate with multiple data sources. C2 also trained Monotype resources to manage their new environment and enhance it to grow with their expanding digital business.

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