Playing to win in a digital-first economy…that’s the focus of the upcoming B2B Next Conference & Exhibition in Chicago.

A digital-first B2B economy is no longer a lofty idea that belongs in the future. It’s happening right now and B2B professionals have no higher priority than positioning their companies to win the high-stakes digital race. B2B Next was designed for B2B executives embracing the digital opportunity.

In 2018, sales originating on B2B eCommerce websites soared past the trillion-dollar milestone, growing 11% to $1.1 trillion, according to the 2019 U.S. B2B eCommerce Market Report from Digital Commerce 360. Adding in EDI transactions brings total electronic transactions to more than half of the nearly $15 trillion U.S. B2B market.

At its inaugural event in 2018, B2B Next welcomed more than 700 executives who attended from B2B companies of all sizes and from multiple industries. They experienced a new type of digital B2B event based on interactive learning with peers and industry experts, practical how-to tips, and objective intelligence on digital strategies and technologies—all designed to enable attendees to accelerate their corporate digital initiatives.

For the second year, C2 is sponsoring B2B Next and we look forward to talking with attendees about how our full-service IT services, including PIM, MDM, Strategy & Implementation, Cloud, and Managed Services solutions can help companies win by leveraging technology as a competitive advantage.