Last week Martin Sandvad, uCommerce CEO, swung by C2 for an interview with our Tom Williams as part of his #RoadToSymposium video series. In the interview, Martin and Tom discussed eCommerce and specifically how C2 utilizes uCommerce to serve our B2B customers.

The interview brings light to the complexities inherent in B2B eCommerce and how they are vastly different than B2C. They discussed a current initiative that C2 has undertaken to build a B2B-focused account management app for the uCommerce platform. This app will make uCommerce a stronger solution for B2B Companies by increasing account management functionality and decreasing time to market (TTM).

You can get a peek at the app in the uCommerce (Booth 416) at Sitecore Symposium 2016 on September 14-16, and view parts 1 and 2 of the interview here: