Chicago, October 12, 2016 – inRiver, the leader in product information management and cross-channel product information, and C2, a leading digital consulting company specializing in e-business, commerce and content solutions, announced a new partnership today to reduce costs and accelerate revenues for B2B companies by driving revenue, streamlining processes, and ensuring brand consistency.

The strategic partnership between inRiver and C2 will allow mutual customers to create, consume, enhance, maintain, and publish product data in a way that provides correct information and a consistent brand image. Through this union, joint customers will benefit from best-in-class technologies that enable optimal success and return on investment.

“We are thrilled to announce our alliance with C2 as we continue to tell the best story of a product through compelling and targeted content,” stated Joe Golemba, inRiver’s Vice President Channels and Alliances. “In working together, we will provide B2B customers brand consistency across all e-commerce platforms and ensure an exceptional customer experience.”

“Our clients trust us to bring solid technology solutions to the table and the inRiver PIM platform is a solution we believe in,” remarked Tom Williams, C2’s Vice President, eBusiness. “This powerful tool consumes product data from a variety of sources and publishes to everything from web to print. With enhanced client data, we look forward to seeing the results of increased revenue for our joint customers.”

About C2 – Competitive.com:

C2 is a Microsoft Gold Certified IT consulting firm that builds best-in-class B2B digital experience platforms. Utilizing proprietary agile methodology, they draw on decades of architecting, delivering and supporting complex eBusiness solutions. With a focus on building strategic value, C2’s industry-leading solutions are custom fitted to help clients compete in an increasingly fast-paced and highly connected world. For over 23 years, C2 has worked with brand-name businesses to deliver award-winning solutions while partnering with world-class vendors such as Microsoft, Sitecore, Insite and uCommerce. C2’s growing team is nationally recognized, with extensive experience in Omni-Channel eCommerce, Cloud Infrastructure and Managed Services.